Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into its key assumptions. It is adapted from Alex Osterwalder’s Business Model Canvas and optimized for Lean Startups. It replaces elaborate business plans with a single-page business model.
Business plans take too long to write, are seldom updated, and are almost never read by others. When you’re going really fast and under conditions of extreme uncertainty, you need dynamic models, not static plans.
The Lean Canvas replaces long and boring business plans with a 1-page business model that takes 20 minutes to create and gets read.
How is Lean Canvas different?
- Fast - Compared to writing a business plan which can take several weeks or months, you can outline multiple possible business models on a canvas in one afternoon.
- Portable - A single page business model is much easier to share with others which means it will be read by more people and also more frequently updated.
- Concise - Lean Canvas forces you to distill the essence of your product. You have 30 seconds to grab the attention of an investor over a metaphorical elevator ride, and 8 seconds to grab the attention of a customer on your landing page.
- Effective - Whether you're pitching investors or giving an update to your team or board, our built-in presenter tools allow you to effectively document and communicate your progress.
Curriculum
- 10 Sections
- 10 Lessons
- Lifetime
Expand all sectionsCollapse all sections
- Introduction to Lean Canvas1
- Problem2
- Solution2
- Key Metrics2
- Unique Value Proposition2
- Unfair Advantage2
- Channels2
- Customer Segments2
- Cost Structure2
- Revenue Streams2